INDEPENDENT RESEARCH BY CICERO
A recent study in the US performed by Cicero, an independent market research organization, shows how compared to other essential oil companies out there, DoTERRA has the highest rating when it come to values and integrity.
Today there is a huge market opportunity waiting. Already 55% of 18-39 year old people are using natural products. For the 40+ year this is almost 35%. This show many opportunities in the marketplace for potential essential oil users. The most important reason why people choose for essential oils are:
Er is nog een enorm marktpotentieel dat aangeboord kan worden. Van de doelgroep 18-39 jarigen is 55% al gebruiker van natuurlijke produkten. In de doelgroep 40+ bedraagt dit 35%. Hier ligt dus een enorm groei-potentieel. De belangrijkste redenen om essentiële oliën te gaan gebruiken aangegeven door de onderzochten zijn:
- effectivity (85%)
- purity (90%)
- therapeutic grade (84%)
For all of these three categories scores DoTERRA as best. See the video for full cover of this story.